During pre-production a carefully outlined route was planned to maximise the amount of shots featuring iconic Belfast landmarks. It was also decided that the video should have a more immersive feel to it rather than just a spectator perspective from the sidelines.
This is why fisheye lenses and compact cinema were used to get up close and personal with those in the parade, while providing wide shots of Belfast to not have the video feel claustrophobic. Combined with a fast paced editing style and vibrant colour grading, the end result gave the desired feel.